Apple Event September 2026
Surprise and Shine: Apple's Next Launch Takes the Stage
10:00 AM PT
Steve Jobs Theater, Apple Park, Cupertino, California
Steve Jobs Theater, Apple Park, Cupertino, California
Apple's next big reveal, also known as the Apple Surprise and Shine event, takes place on September 9 at the Steve Jobs Theater on the Apple Park campus.
Expect the iPhone 18 Pro launch, Apple's first foldable iPhone, and fresh updates to the Apple Watch Series 12 lineup, in the first major product reveal under new CEO John Ternus, who succeeded Tim Cook on September 1, 2026.
Here's a quick snapshot of the Apple Event September 9 2026.
Date & Time: September 9, 2026, 10:00 AM PT
Location: Steve Jobs Theater, Apple Park, Cupertino, California
Where to Watch: Apple.com, Apple TV app, YouTube
Tagline: Surprise and Shine
Focus Points: Foldable iPhone, iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, AirPods 5, iOS 27, iPadOS 27, macOS Golden Gate
Here are the Apple event highlights to watch for on September 9.
iPhone 18 Pro and iPhone 18 Pro Max: Both Pro models are tipped to carry over the same screen sizes and overall shape from last year, so the headline change is the camera. Rumors point to a variable-aperture rear lens, giving more control over depth and light, alongside a slightly smaller Dynamic Island up front. The standard iPhone 18 isn't part of this lineup either, arriving separately in spring 2027.
Apple's First Foldable iPhone: The headline reveal. "iPhone Fold" and "iPhone Ultra" are both circulating, with neither confirmed by Apple. It marks Apple's first major design shift since the iPhone X. Specs and pricing are still unconfirmed.
Apple Watch Series 12 and Ultra 4: Hardware and performance updates expected across both models; no major design changes are rumored this year.
AirPods 5: A new generation, reportedly in both standard and noise-cancelling versions. A camera-equipped model isn't expected until 2027.
Smart Home Products: An updated Apple TV 4K and HomePod mini are plausible for a September refresh. Apple's long-rumored home hub is reported as more likely for October or later, though a September preview isn't ruled out.
iOS 27 and Software Updates: Release dates expected for iOS 27, iPadOS 27, and macOS Golden Gate.
More than a new iPhone, this event stands out for three reasons.
A new iPhone cycle: The iPhone remains Apple's flagship product, so every new generation of this Apple iPhone event 2026 draws close attention from consumers, developers, and investors.
Apple enters the foldable race: A foldable iPhone puts Apple into one of the industry's most contested smartphone categories, a move that could push the format into the mainstream.
A new CEO takes the stage: With John Ternus now leading Apple, this is the first real look at how product strategy evolves under new leadership.
Don't miss out on everything Apple unveiled, here's the full breakdown.