In Focus
- Galaxy Z Fold 8 Ultra debuted at Unpacked London on July 22, 2026
- Priced from $2,099 (US), €2,199 (Europe), Rs. 1,99,990 (India)
- Ships August 7 alongside Galaxy Z Fold 8, Z Flip 8, Watch 9, and Galaxy Glasses
Samsung has officially unveiled the Samsung Galaxy Z Fold 8 Ultra, its most expensive foldable to date, at a Galaxy Unpacked event held in London. The launch marks Samsung's first foldable event on UK soil, a shift from the Seoul and New York venues used in previous years, and lands roughly six weeks ahead of Apple's rumored entry into the foldable category.
How much does the Samsung Galaxy Z Fold 8 Ultra cost?
In the US, the Galaxy Z Fold 8 Ultra starts at $2,099 for the 12GB RAM and 256GB storage model. The 512GB variant costs $2,299, and the 1TB top tier is priced at $2,699. That is $100 more than the Galaxy Z Fold 7's US launch price last year.
In Europe, pricing starts at €2,199 for the base configuration, rising to €2,399 for 512GB and €2,799 for 1TB. In India, the Samsung Galaxy Z Fold 8 Ultra price starts at Rs. 1,99,990. UK pricing had been widely leaked at £1,899 for the base model ahead of launch, though buyers should check Samsung's UK store directly for the confirmed figure.
Samsung is also selling a new, wider Galaxy Z Fold 8 alongside the Ultra, positioned as a separate model rather than a lower storage tier of the same device.
When can buyers get the device?
Pre-orders opened today, July 22, alongside the announcement. Samsung has confirmed general availability from August 7, 2026, across major markets. India's exact sale date has not been announced alongside the global unveiling, but Samsung has historically opened India availability two to four weeks after a global Unpacked event.
What are the Galaxy Z Fold 8 Ultra specifications?
The device ships with an 8.0-inch QXGA+ Dynamic AMOLED 2X main display and a 6.5-inch FHD+ Dynamic AMOLED 2X cover screen. Under the hood is the Snapdragon 8 Elite Gen 5 for Galaxy chipset, paired with up to 16GB RAM and storage options that go up to 1TB. Samsung has fitted a 5,000mAh battery with 45W wired fast charging.
On the camera front, the Galaxy Z Fold 8 Ultra carries a 200MP primary sensor alongside a 50MP ultra-wide lens and a 10MP telephoto lens with 3x optical zoom. The phone comes in Graphite, Cream, and Violet Shadow, with Green Shadow available as an online-exclusive color through Samsung's own store.
The foldable category has come a long way since early entrants like the Pixel Fold, and Samsung's camera and display upgrades this year reflect just how much the competitive bar has moved.
Why is Samsung launching in London this time?
The London venue lines up with Samsung's push into the UK and European foldable market ahead of Apple's rumored foldable iPhone, expected later this year at a starting price above $2,000. Samsung's decision to launch two Fold-class devices at once, rather than raise the price of a single model further, is widely read as an attempt to cover more of the market before Apple ships its first unit. It follows the same rivalry playing out in Samsung's flagship line, covered in our Galaxy S26 vs iPhone 17 comparison.
Samsung confirmed pricing today, putting an end to months of leaks that had estimated the Ultra anywhere between $1,999 and $2,100.
What else was announced at the event?
Alongside the two Fold models, Samsung introduced the Galaxy Z Flip 8, the Galaxy Watch 9 series, and its first pair of Galaxy Glasses, a Gemini-powered audio wearable developed with Gentle Monster. None of these carry a display, focusing instead on audio and voice-assistant features.


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